Opinion Matters - An Independent Pan-European Market Research Agency


	Meet the Opinion Matters team... With varied backgrounds in consumer and B2B environments, the Opinion Matters team provide a wealth of knowledge and experience to the services delivered to our clients. Our heritage ensures we provide a helpful, consultative approach to deliver valued results. Meet some of the team behind the headlines... Karen Brooks Strategic Development Director Karen is a co-founder of a specialist radio consultancy The Market Tiers Ltd (established in 1994), and of specialist broadcast agency markettiers4dc (established in 2001) having spent almost 5 years in radio PR beforehand. Her remit has included Client Services Director where she was responsible for a wide range of clients including brands and agencies from the health, food, consumer, finance & B2B sectors. Having come up with the original idea of Tickbox.net in 2000 to satisfy the needs of clientes (especially PR agencies to create story angles), her latest role as Strategic Development Director means that she has undertaken the transformation of Tickbox.net into the wider research division Opinion Matters. This transition has taken place based on the evolution of existing offerings as well as new innovations created by Opinion Matters to satisfy the demands of clients and the reserach sector. Nik Harta Operations Director Nik started his career in 1990 at market research firm Infratest Burke before joining the marketing team at Deloitte Touche Management Consultancy in 1993 where he was integral in setting up their UK website and corporate intranet. Upon moving to AT&T in 1996 as Marcomms Manager for EMEA, Nik was responsible for the marketing and PR of all Internet and Professional Services including the acquisition of a UK ISP. In 1998 Nik teamed with Russell Goldsmith as Joint Managing Director of 4DC. Since that time he became IT Director for markettiers4dc and was charged with the operational development of research company Opinion Matters. While he still maintains that role he also supports the commercial team on a project management and consultative basis.